What Niche?

Niche Marketing Research is very important as you will learn what people are actually looking for.

Remember that you cannot sell what you want to sell – you can only sell what people want to buy. You may have the best gadget in the world to you, but if no one wants it you won’t make any money and this is where a lot of people go wrong in business. They go and make a product and then try and sell it.

Niche Market Research prevents you wasting time and money as you will get an idea of what they want before you start.

Now as I say the information should not be taken as gospel. It will only give you a rough idea and I advise that you also do other research offline to really find out the real desire for products, but this is always a good place to start.

Niche Market Research for me starts with choosing a subject and then narrowing it down a bit into a smaller market.

So as an example let’s assume that I am an avid stamp collector (I am not by the way)

Now go to Google’s Keyword Tool External and type in the keyword “Stamp Collecting”

Do not forget that in Google Keyword Tool External you can select areas for your search. You can choose specific countries should you choose if it helps you in your niche market research.

Now I found an interesting keyword – “Buy stamps online” and so I did another search using the keyword “buy stamps online” and came up with the following:

Buy Postage Stamps – 220 searches a day
Buy stamps online – 180 searches a day
Buy stamp online – 43 searches a day

So in total there are over 420 searches a day so it has potential and what I like about this is that it is 220 people looking to buy and this is very important to know.

For the next part of my Niche Market Research I want to know if there is a lot of competition or not and so I go over to Google and do a search using the keywords in inverted commas. When I used the keyword “Buy Postage Stamps” I was pleasantly surprised to find that there were only about 12,200 other competing website and this is an excellent niche to have found and well worth continuing our niche market research.

The next part of my Niche Market Research is to go over to Amazon and type in my keyword “Buy postage stamps” into the search bar of amazon and I was happy to see that there was over 4 pages of results, so it would appear that there is a buying and selling market. amazon would not list them if they did not sell.

Once I have established through my Niche Market Research that not only is there a group of hungry buyers, but that there is also a market, I head on over to Google Trends which showed me that there is a fairly constant demand all year and it also showed surprisingly that New York had the biggest demand. Might be interesting information later if you want to target your websites for that area or if you want to advertise in New York.

This is a really great way to start your niche market research. There may be other sites you like to go to, but these four that I mentioned now will give you a great starting point to go from.

Niche market Research is essential to your success and so many people fail to take their time in doing it. As niche market research is so important you do need to take your time doing it. Let the statistics talk to you. They do not lie and do not fall in love with your keywords and use them when the statistics tell you that no one is interested. Listen to the statistics and you will be well on your way to success with niche market research.

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